Ensuring deliverability and high open rates is possible even as email service providers (ESPs) crack down on organizations/companies performing mass email deployments. At L2 we take a thorough approach to this process to ensure your emails are getting in front of constituents, voters, or customers.
L2 does NOT provide creative services however we have some phenomenal options when it comes to building a ready to send campaign yourself. Build your own creative either using a professional design service or one of these free web-based email editors and send us the HTML code:
What L2 Needs to Send Your Email:
Once you've created your email in an editor, seen it rendered and approve of it or if you have approved the work of a designer please send us the email's HTML code.
All images attached in hi-resolutions for uploading to the L2 platform server for hosting.
All images should have relevant file names for text rendering in the email.
All images should be less than 200kb in size.
If using animations, the first slide should contain the CTA for clients that will not render animations.
We do not recommend you have your own tracking pixels.
Content in length should not be more than 4-5 thumb swipes on a mobile device. This can be easily tested using the email editors above.